Drug Science Youtube Intro
The Task: Create a compelling video intro around a potentially controversial topic, encouraging an academic, non-judgmental perspective for viewers
My Process: Brainstorming, research, storyboarding, production
Stakeholders: Drug Science’s video department
Methods + Tools: Photoshop, After Effects, Premiere Pro
Results: A fresh intro and outro that brightly introduce video content, match the brand, and signal research and academic inquiry
Drug Science is the leading independent scientific body on drugs in the UK, providing clear, evidence-based information without political or commercial interference. As such, their new video intro needed to capture many relevant topics without a scandalous or stereotypical view of controlled substances. The solution I developed was an illustrated “textbook come to life.”
Using numerous illustrations from the Biodiversity Heritage Library and British Library, I created a world of plants and topics jumping off the page, leading you through a poppy and agave fields, a laboratory, yeast, and molecular structures, all the way to their logo and title.
Initial concept and storyboard.